Media Analytics Director | Sydney-NSW

Job Description

As a Media Analytics Director, you will play a critical role in connecting data science insights from Marketing Mix Modelling (MMM) to actionable recommendations across the client's media and marketing strategies.

This role will lead the ongoing delivery of the results and collaborate with activation, trading, planning and strategy teams to ensure that the modelling outputs are distilled into valuable insight and practical optimisation strategies.

What you'll do:

• Deliver actionable recommendations by analysing insights derived from MMM models, ensuring they are effectively implemented across the client's media and marketing strategies
• Ensure model outputs are actionable by reviewing recommendations and integrating market-specific knowledge
• Facilitate smooth communication and collaboration between client and agency teams, ensuring seamless coordination of data procedures and processes
• Work closely with Data Science, Business Intelligence, Insights, and Analytics teams to oversee data flow management, taxonomy, and competitive inputs into modelling
• Lead the reporting and presentation of MMM results including Monthly Updates, Quarterly Reviews, and Annual Reports
• Provide training and ongoing non-technical support for the MMM dashboard, ensuring new teams and employees are well-prepared

What you'll need:

• Strong understanding of MMM methodologies, including the ability to interpret model outputs, assess accuracy and apply insights to media and marketing strategies.
• Strong analytical thinking, critical thinking skills and the ability to convert complex data into actionable insights
• Proficiency in data manipulation and analysis
• Highly experienced working with Excel/Spreadsheets
• Ability to collaborate effectively with cross-functional teams and communicate technical insights to non-technical stakeholders
• Proficiency in designing and delivering training programs, particularly for MMM dashboards and related tools
• Strong project management skills with the ability to oversee multiple projects simultaneously
• Ability to work in a fast-paced growth environment
• Experience in media and marketing industry

What's in it for you?

• Access to top tier clients and complex business challenges
• Continuous development through our mixed learning approach
• All the tools, equipment and mentors you need to be successful in your role
• Our organisation encourages diversity, supports charities and environmental initiatives
• We have a bright, open plan and dog friendly office (we love our furry friends)
• We encourage and fully support flexible working
• Parental leave
• Fun social events - Annual ski trips

A little bit about us...

We are a proud part of the OMD global network, the world's leading marketing and communications agency. As part of the Omnicom Media Group, we provide services to over 5,000 clients in more than 100 countries and employ 11,000+ staff.

Since launching in 2000, OMD Australia has grown to become Australia's largest media and communications agency, consistently winning awards including:

Great Place to Work | Platinum Status: Top 50 for 15 consecutive years (2009-2024)

B&T | Media Agency of the Year 2019, 2020 & 2021, Culture 2020

B&T Women in Media | Employer of the Year 2019 & 2020

Adnews | Media Agency of the Year 2020, Overall Agency of the Year 2020

Mumbrella | Media Agency of the Decade 2009 - 2019, Culture 2019

Adweek | Global Media Agency of the Year 2019 & 2020

Next steps

Sound exactly like the sort of role for you? Apply now!

If you've got any questions or wish to have a confidential conversation about this role, contact the Talent team. We'd love to hear from you.