Business Analyst | Sydney-NSW

Job Description

OMD is looking for a Business Analyst  with strong analytical skills and the ability to effectively translate data into insights,

You will work closely with the business team, including media planners and strategists, to analyse media and market data to deliver valuable and actionable insights to our client.

The successful candidate needs to be proficient in marketing effectiveness principles, experienced in diagnosing marketing problems, possess deep analytical skills with the ability to clearly communicate findings to a range of stakeholders.

What you'll do:

• Ensure the ongoing maintenance and optimisation of Media Mix Models, delivering robust insights that inform marketing investment decisions
• Take full ownership of competitive analysis reporting, aligning outputs with brand priorities and presenting key findings to the broader marketing community
• Lead and contribute to high-impact strategic analytics projects that support senior client stakeholders in driving business growth
• Support the design and execution of an effectiveness-led experimentation program, embedding a test-and-learn culture across campaign activities
• Champion and foster a culture of marketing effectiveness within both internal teams and client engagements
• Ensure timely delivery of all scheduled and ad hoc analytical outputs, maintaining high standards of quality and attention to detail
• Collaborate with the Business Management team to present reports, strategic points of view, and insights to clients through both in-person meetings and virtual engagements

What you'll need:

• Experience in a media or quantitative data driven field
• Strong Excel (modelling and data analysis) - advanced statistical and data science skills is desirable but not essential
• Understanding of marketing effectiveness or marketing science
• Ability to synthesise and visualise data in a compelling and actionable format
• Strong commercial acumen and a knack for uncovering insights from data
• A proactive self-starter, with strong communication and presentation skills
• Proven ability to monitor market dynamics, including demand fluctuations and competitor activity
• Ability to work well with others and work in cross functional teams
• Competitive analysis tools (AQX, AdGile, SMI etc) experience is desirable but not essential

What's in it for you?

• Access to top tier clients and complex business challenges
• Continuous development through our mixed learning approach
• All the tools, equipment and mentors you need to be successful in your role
• Our organisation encourages diversity, supports charities and environmental initiatives
• We have a bright, open plan and dog friendly office (we love our furry friends)
• We encourage and fully support flexible working
• Parental leave
• Fun social events - Annual ski trips

A bit about us…

We are a proud part of the OMD global network, the world's leading marketing and communications agency. As part of the Omnicom Media Group, we provide services to over 5,000 clients in more than 100 countries and employ 11,000+ staff.

Since launching in 2000, OMD Australia has grown to become Australia's largest media and communications agency, consistently winning awards including:

Great Place to Work | Ranked #7, Platinum Status: Top 50 for 15 consecutive years (2009-2024)

B&T | Media Agency of the Year 2019, 2020 & 2021, Culture 2020

B&T Women in Media | Employer of the Year 2019 & 2020

Adnews | Media Agency of the Year 2020, Overall Agency of the Year 2020

Mumbrella | Media Agency of the Decade 2009 - 2019, Culture 2019

Adweek | Global Media Agency of the Year 2019 & 2020

Next steps…

Sound exactly like the sort of role for you? Apply now!

If you've got any questions or wish to have a confidential conversation about this role, contact the Talent team. We'd love to hear from you.

We are a committed Equal Employment Opportunity (EEO) employer and are dedicated to ensuring that all employees, and prospective employees, can work in an environment that is free from any form of employment discrimination based on race, colour, religion, national or ethnic origin, age, gender, sexual orientation, marital or parental status, physical or mental impairment/disability or any other status. We encourage people of all backgrounds to apply.

If you have any support or access requirements, we encourage you to advise us at the time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.