Transformation Director | Sydney-NSW

Job Description

The Digital Transformation Director is responsible for establishing the overall direction of the client digital ambition, specifically in the area of data maturity, outside of day-to-day delivery. The core objective is to support the client in navigating the complex world of digital, helping them to maximise the use of their data and technology investment for application across total marketing.

What you'll do:

• Work alongside the client marketing teams to establish a maturity roadmap, that maximises the use of data and technology against the broader business ambition
• Work with the client teams to operationalise the frameworks through media and, when possible, through broader marketing
• Coordinate with internal strategic business units, supporting new technology projects and ensuring that they align to the strategic needs of the business
• Support Business Management and Investment teams in the technical aspects of planning and trading, ensuring that teams have the most up-to-date and best practice information to support day-to-day functions
• Champion the digital product, remaining passionate about digital marketing and encouraging engagement in the digital program
• Contribution to agency POV's, agency forums e.g thought leadership presentations and industry publications

What you'll need:

• Having an intimate knowledge of key stakeholders, stakeholder relationships and the priorities of the business, to help establish a clear path forward
• The ability to adapt language to the broad spectrum of digital is also an essential skill, as the Digital Transformation Director's stakeholders extend from the technically saavy through to stakeholders that are new to digital
• Detailed understanding of digital marketing technology including DSP's, analytics, DMPs and other relevant tools
• Have a thorough understanding of key relationships outside of media contacts, including audience, CRM, technology and loyalty leadership teams.
• Ability to communicate complex technical concepts in a simple manner, adapting communication styles to suit stakeholders
• Strong knowledge of digital media and related digital channels, with the ability to debate and improve strategic approaches and execution opportunities.
• As a digital leader, engagement in wider agency based programs, including digital and non-digital initiatives
• High performer who excels in client service, media planning and implementation
• You have deep expertise with planning, including tools and strategy
• You have a passion for understanding and delivering on client business goals

What's in it for you?

• Access to top tier clients and complex business challenges
• Continuous development through our mixed learning approach
• All the tools, equipment and mentors you need to be successful in your role
• Our organisation encourages diversity, supports charities and environmental initiatives
• We have a bright, open plan and dog friendly office (we love our furry friends)
• We encourage and fully support flexible working
• Parental leave
• Fun social events - Annual ski trips

A bit about us…

We are a proud part of the OMD global network, the world's leading marketing and communications agency. As part of the Omnicom Media Group, we provide services to over 5,000 clients in more than 100 countries and employ 11,000+ staff.

Since launching in 2000, OMD Australia has grown to become Australia's largest media and communications agency, consistently winning awards including:

Great Place to Work | Ranked #7, Platinum Status: Top 50 for 15 consecutive years (2009-2024)

B&T | Media Agency of the Year 2019, 2020 & 2021, Culture 2020

B&T Women in Media | Employer of the Year 2019 & 2020

Adnews | Media Agency of the Year 2020, Overall Agency of the Year 2020

Mumbrella | Media Agency of the Decade 2009 - 2019, Culture 2019

Adweek | Global Media Agency of the Year 2019 & 2020

Next steps…

Sound exactly like the sort of role for you? Apply now!

If you've got any questions or wish to have a confidential conversation about this role, contact the Talent team. We'd love to hear from you.

We are a committed Equal Employment Opportunity (EEO) employer and are dedicated to ensuring that all employees, and prospective employees, can work in an environment that is free from any form of employment discrimination based on race, colour, religion, national or ethnic origin, age, gender, sexual orientation, marital or parental status, physical or mental impairment/disability or any other status. We encourage people of all backgrounds to apply.

If you have any support or access requirements, we encourage you to advise us at the time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.