Senior Marketing Automation Specialist | Sydney-NSW

Job Description

Why us?:

Annalect is a global data, technology, and analytics consultancy, created over 10 years ago, with offices across Australia and major global hubs. We create solutions across data, measurement, analytics, visualisation, and marketing technology to maximise the effectiveness of media and our client's media ROI.  

Annalect was created over 10 years ago with the sole purpose of reimagining the potential at the crossroads of data and technology.

Some of our benefits include:

• Paid subscription to Coursera
• Regular training courses via MFA, Internal training programs & Industry events
• Flexible Working Hours & WFH
• Quarterly Hackathon
• Quarterly Off-Site Training
• Employee Value Program
• Monthly Employee Recognition & Rewards
• Social Club, Regular team events and Summer Half Days.

Your Purpose:

The Senior Marketing Automation Specialist is a strategic role that involves working with our customers and internal Marketing Technology team. You will be an experienced technical subject matter expert within specific domains of the Salesforce Marketing Cloud applications and tools and must be able to articulately consult with clients on these. Your role will involve working in a project team on client facing engagements, whilst considering the wider tech stack of your client.

Your Responsibilities:

• Direct involvement and/or oversight of understanding business requirements, creating specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery.
• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
• Create and manage SFMC Cloud Pages and use audience builder data in journeys.
• Create data extensions using SQL scripts and AMPscript by analysing the campaign requirements.
• Validate technical design and solution
• Ability to design solution based on client requirements
• Design, develop and debug custom solutions

Your Expertise:

• At least 3+ years' experience in the sale and delivery of data, technology and or analytics consulting services.
• Strong knowledge of AMPScript, text and HTML emails, JavaScript, SMS and MMS messages, and push notifications
• Proficient developing SQL and experience with a RDBMS such as MS SQL Server (preferable), MySQL or Oracle.
• Knowledge of Marketing Cloud Best Practices & proven working experience using various marketing cloud components
• You will ideally be certified across Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Administrator and Salesforce Marketing Cloud Consultant.

 Want to be part of the team? Apply today!