Connections Planner | Melbourne-VIC

Job Description

Hearts & Science

Integrated Connections Planning Director

• Melbourne – South Yarra
• Full time Permanent
• Reporting to Managing Director

Details regarding the role

You will lead end-to-end, full ecosystem planning across Team X capabilities (paid, owned, and earned) for Mercedes Benz Australia.

Work closely with CX, analytics, social and paid media colleagues to deliver exceptional marketing excellence for Mercedes Benz

The day-to-day responsibilities:

As the Integrated Connections Planning Lead you will:

• Responsible for planning through-the-line campaigns for Mercedes Benz across owned, earned, and paid media
• Responsible for mapping the consumer journey through all channels across owned, earned, and paid
• Work closely with Analytics team to ensure outputs of our measurement, data, and modelling is incorporated into effective planning
• Work closely with CX team to reflect planned earned and owned activity through 1:1 journeys and CRM
• Connect across creative business development team, the media team, and the various disciplines of Clemenger Group and Omnicom Media Group
• Identify opportunities to create efficiencies, connections, and cohesion across the various parts of the TeamX business
• Report into the Team X Managing Partner to support integration across Team X
• Lead and manage the outputs of the planning team across all channels

What you'll need:

• You demonstrate an ability to build strong client relationships, founded in human connection
• You can navigate multiple stakeholders across client teams, and engage people appropriately at all levels of seniority
• Able to exercise your extensive knowledge of Auto and Luxury categories
• You are solutions-oriented and always eager to explore new ways to solve existing problems or challenges
• You lead by example because you know your stuff and you're in amongst it.
• You don't ask people to do things you wouldn't do yourself. And you have the balance to know when to step back and let your team members take the reins.
• You will make it your mission to understand what motivates the individuals within your team
• You will have a keen eye and always have one ear open to spot any pressure points within the team
• You know exactly what you're doing in the planning space, pulling together your experience across owned, earned, and paid planning disciplines
• You have a deep grasp of customer journeys and experience in concisely and clearly mapping journeys in a way that is meaningful to clients
• You are instinctively collaborative and work best when pulling in multiple viewpoints and expertise
• You back yourself and defend your ideas with courage, but without ego
• You know the power of slick process, and delight in implementing and improving processes for your team
• You are always focused on business outcomes for the client, and understand how effective team management and great work can contribute to growth for our agency and our clients
• You enjoy getting your hands on the tools of our trade, and dive into any training or opportunity to extend your knowledge

Next steps

Sound exactly like the sort of role for you? Apply now!

If you've got any questions or wish to have a confidential conversation about this role, contact the Talent team. We'd love to hear from you.

We are a committed Equal Employment Opportunity (EEO) employer and are dedicated to ensuring that all employees, and prospective employees, can work in an environment that is free from any form of employment discrimination based on race, colour, religion, national or ethnic origin, age, gender, sexual orientation, marital or parental status, physical or mental impairment/disability or any other status. We encourage people of all backgrounds to apply.

If you have any support or access requirements, we encourage you to advise us at the time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.